Can we talk about #ShopLocal for a sec? While I love the spirit behind it (and honestly, who doesn’t love supporting local businesses?), slapping this hashtag on every post is kind of like thinking you can win the lottery just by showing up – it takes a bit more strategy than that! Let’s dive into […]

Let’s talk social media strategy! And no, I don’t mean just picking pretty filters and posting twice a day (though we love a good aesthetic). If you’ve been feeling like you’re just throwing content into the void and hoping something sticks, grab your favourite beverage and let’s chat about what a real strategy looks like. […]

You know that moment when you finally close your car door and everything just… stops? That beautiful silence after dropping the kids at school, or those precious minutes on the way to Walmart when you can actually hear yourself think? Turns out, I’m not the only one treating my car like a mobile office/therapy session/meditation […]

As a social media strategist, I’m always on the lookout for tools that make my life easier (and my clients’ lives easier too!). When it comes to email marketing, I recently made a switch that has transformed how I approach my email strategy – and I’m excited to share why Flodesk has become my new […]

Let’s talk about something that might make you a little uncomfortable – putting yourself out there! If you’re thinking “but I just want to run my business, not become an influencer!” I feel you. The good news? Building a personal brand doesn’t mean dancing on TikTok (unless you want to!) or sharing your entire life […]

Instagram is rolling out another major platform change that’s catching many business owners off guard: the expansion of the 4:5 vertical feed format. While this shift might initially seem disruptive to your carefully curated Instagram aesthetic, it presents some exciting opportunities for businesses ready to adapt and evolve. Understanding the Change The new vertical feed […]

The social media landscape is shifting again, and this time, there’s a new player making waves: Bluesky. With its rapid growth to over 20 million users and a notably different vibe from other platforms, businesses and creators are taking notice. Let’s dive into what makes Bluesky special and why it might deserve a spot in […]

Between algorithm changes, content creation, and engagement tracking, social media can feel like a full-time job you never signed up for. Between running your actual business and handling everything else on your plate, crafting the perfect Instagram caption is probably the last thing you want to think about. But here’s the thing: strategic social media […]

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