From Corporate Burnout to Purposeful Entrepreneurship”I was living for the weekends, not for every day.”This powerful realization marked the beginning of Elyse Berendson’s journey from corporate employee to life and transformation business coach for women—particularly mothers seeking to align their businesses with their authentic selves.In our latest episode of Riding in Cars with Moms, Elyse […]

When was the last time you really looked at your Instagram profile through the eyes of a potential client? Your Instagram bio and profile are often the first point of contact someone has with your business. Before they ever see your content, before they watch your Stories or engage with your posts—they’re making split-second decisions […]

Riding in Cars with Moms: Our First Official Guest! We kicked off a new chapter of Riding in Cars with Moms with our very first official guest, and we couldn’t be more excited! In this episode, I got to sit down with Ashley Wyatt, the powerhouse behind Monarch Design Co. If you’re a mom, an entrepreneur, or […]

Let’s be real – you didn’t start your business to become a social media manager. Yet here you are, staring at your phone, wondering how to turn today’s lunch rush into something Instagram-worthy. If you’re tired of feeling like you need to choose between running your business and documenting it, this guide is for you! […]

Can we talk about #ShopLocal for a sec? While I love the spirit behind it (and honestly, who doesn’t love supporting local businesses?), slapping this hashtag on every post is kind of like thinking you can win the lottery just by showing up – it takes a bit more strategy than that! Let’s dive into […]

Let’s talk social media strategy! And no, I don’t mean just picking pretty filters and posting twice a day (though we love a good aesthetic). If you’ve been feeling like you’re just throwing content into the void and hoping something sticks, grab your favourite beverage and let’s chat about what a real strategy looks like. […]

You know that moment when you finally close your car door and everything just… stops? That beautiful silence after dropping the kids at school, or those precious minutes on the way to Walmart when you can actually hear yourself think? Turns out, I’m not the only one treating my car like a mobile office/therapy session/meditation […]

As a social media strategist, I’m always on the lookout for tools that make my life easier (and my clients’ lives easier too!). When it comes to email marketing, I recently made a switch that has transformed how I approach my email strategy – and I’m excited to share why Flodesk has become my new […]

Let’s talk about something that might make you a little uncomfortable – putting yourself out there! If you’re thinking “but I just want to run my business, not become an influencer!” I feel you. The good news? Building a personal brand doesn’t mean dancing on TikTok (unless you want to!) or sharing your entire life […]

Instagram is rolling out another major platform change that’s catching many business owners off guard: the expansion of the 4:5 vertical feed format. While this shift might initially seem disruptive to your carefully curated Instagram aesthetic, it presents some exciting opportunities for businesses ready to adapt and evolve. Understanding the Change The new vertical feed […]