A Curious Kind of Magic by Mara Rutherford – Book Review

There’s a certain kind of magic that shows up when you least expect it.

Not the big, flashy spellbook kind, but the quiet, cozy kind that sneaks in through warm friendships, gentle storytelling, and emotional honesty.

That’s the kind of magic I found in A Curious Kind of Magic, and it surprised me by reminding me of something I’ve come to believe deeply in both life and business:

Softness is not weakness. Connection is the real power.

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About the book

A Curious Kind of Magic is the coziest kind of fantasy — light on lore, rich in heart.
It delivers just enough magic to feel whimsical, without dragging you through pages of dense world-building. The pacing is smooth, the characters are layered and lovable, and the whole story radiates warmth.

It’s a story about found family, friendship, compromise, and learning to love both yourself and others, even after loss.

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What it stirred up for me

This quote stayed with me long after I finished the book:

“Love is a curious kind of magic. It can grow in the most unlikely of places, but it must be tended as carefully as a seedling…”

Honestly? That feels like a lesson in business too.

Whether I’m writing a caption for a client or building relationships with collaborators and contractors, what I’m really trying to do is build trust. Create warmth. Show up with care.

This book reminded me that love and loyalty aren’t passive — they’re active choices. Just like running a values led business is a choice.

Another line hit just as hard:

“To love someone meant jumping headlong off a cliff, believing that person was there to catch you… Life had taught me the bitterest lesson: that I’d better learn to love myself the most, because I was the only one who was going to save me.”

Running a business requires that same kind of faith. In your clients, your work, your voice. But especially, in yourself.

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What it taught me (without trying)

Reading A Curious Kind of Magic felt like getting a permission slip to:

• Be gentle in a noisy world
• Build connection over perfection
• Prioritize relationships (with others and with myself)

It reminded me that the way I lead my business — with humour, softness, heart, and sometimes tears, isn’t just “fine”… it’s my strength.

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TL;DR: A Curious Kind of Magic Book Review + Business Inspiration

• A Curious Kind of Magic is a cozy fantasy novel full of friendship, found family, and heartfelt magic — perfect for fans of character-driven stories.
• This book reminded me that softness, trust, and connection aren’t just feel good themes, they’re powerful foundations for building a heart led business.
• It’s the kind of story that refuels your creative energy without demanding too much from your brain making it ideal for overwhelmed entrepreneurs.
• Highly recommend to anyone who loves cozy fantasy books and is looking for a little magic and clarity in both life and business.

Highly recommend for fans of The House in the Cerulean Sea or Legends and Lattes.

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Whether you’re an entrepreneur, a dreamer, or just a little tired, pick this one up when it is released in the fall.
Let it remind you that softness can be strategy. That connection is currency.
And that even in business, a curious kind of magic can change everything!