Instagram’s New Edits App Link Feature: Why This Is Bigger Than It Looks If you create content on Instagram, there’s a new update you’ll want to pay attention to. The Edits app now allows you to add links directly inside your Instagram Reels. Not just account tags.Not just mentions. Actual clickable links to: And while […]

Most small business owners we talk to aren’t ignoring social media. They’re posting regularly, showing up when they can, and genuinely trying to do the right things. And yet, the results often feel… underwhelming. More posts don’t seem to lead to more inquiries. Engagement feels inconsistent. Growth stalls. It starts to feel like a lot […]

If your posts have ever felt like they just didn’t have enough room to breathe — good news. Instagram’s newest update gives you more space to shine. As of late 2025, Instagram now supports 1080 x 1440 pixel (3:4 aspect ratio) posts for both single images and carousels. That’s slightly taller than the previous 1080 […]

When I saw the “2016 was ten years ago” trend making its rounds, my first thought was wow, that can’t be right. And my second thought?I didn’t think I’d have much to share from that year. I was on maternity leave, living in leggings, running on caffeine, and juggling a toddler who refused to nap. […]

Let’s be real – you didn’t start your business to become a social media manager. Yet here you are, staring at your phone, wondering how to turn today’s lunch rush into something Instagram-worthy. If you’re tired of feeling like you need to choose between running your business and documenting it, this guide is for you! […]

Let’s talk social media strategy! And no, I don’t mean just picking pretty filters and posting twice a day (though we love a good aesthetic). If you’ve been feeling like you’re just throwing content into the void and hoping something sticks, grab your favourite beverage and let’s chat about what a real strategy looks like. […]

As a social media strategist, I’m always on the lookout for tools that make my life easier (and my clients’ lives easier too!). When it comes to email marketing, I recently made a switch that has transformed how I approach my email strategy – and I’m excited to share why Flodesk has become my new […]

Let’s talk about something that might make you a little uncomfortable – putting yourself out there! If you’re thinking “but I just want to run my business, not become an influencer!” I feel you. The good news? Building a personal brand doesn’t mean dancing on TikTok (unless you want to!) or sharing your entire life […]

Between algorithm changes, content creation, and engagement tracking, social media can feel like a full-time job you never signed up for. Between running your actual business and handling everything else on your plate, crafting the perfect Instagram caption is probably the last thing you want to think about. But here’s the thing: strategic social media […]

Highlight key benefits and a summary of the Trial Reels feature.